Sweden’s biggest food influencer, Zeina Mourtada, is launching the “Quick n’ Easy” concept under her own brand, Zeinas. Quick n’ Easy from Zeinas consists of five different rice and bulgur wheat products that are cooked in the microwave to produce perfect results in just two minutes.
“Boiling rice and bulgur wheat is an art! Ever since I started blogging, my followers have asked for tips on how to cook perfect rice and bulgur wheat,” says Zeina Mourtada, founder of the Zeinas brand.
“It’s incredibly difficult to get perfect results, but the Quick n’ Easy products solve the problem faced by so many people. Now, everyone can get perfect results in just two minutes,” adds Zeina.
“This is exactly what I want – to inspire people to discover new flavours, and by making cooking easier, my hope is that more people will be able to experience the rich flavours, aromas and colours that Middle Eastern cuisine has to offer,” explains Zeina.
The Zeinas Quick n’ Easy range consists of five different products, all of which are free from preservatives and colouring agents.
- Zeinas Basmati – Quick n’ Easy
Tasty, aromatic and fluffy long-grain basmati rice with a delicate core.
Carefully selected and prepared for the best flavour and consistency.
- Zeinas Jasmin – Quick n’ Easy
Aromatic and tasty jasmine rice of the highest quality. Carefully selected and prepared for perfect stickiness and consistency.
- Zeinas Bulgur wheat – Quick n’ Easy
Rich and tasty bulgur wheat with a fluffy consistency. Gently roasted and carefully prepared for the best flavour.
- Zeinas Basmati & Lentils “Smoky Oriental” – Quick n’ Easy
An exciting mix of aromatic basmati rice and green lentils, with flavours inspired by Middle Eastern cuisine.
- Zeinas “Paprika” Bulgur wheat – Quick n’ Easy
Beautiful and tasty bulgur wheat flavoured with paprika, onion and a touch of chili.
The innovative Quick n’ Easy packs contain 250 grams and are enough for two portions. Perfect results after just two minutes in a microwave oven.
Zeinas Quick n’ Easy products are available at Coop, Willys, City Gross and Hemköp. The recommended retail price is 19.90 kronas per pack.