Our Brands

Inspire and discover all the rich flavors the Middle Eastern cuisine has to offer.

Färsking was founded by two 18-year-old entrepreneurs with the goal of offering young people healthy options within the breakfast, snack, and "to-go" segments. Today, the brand has award-winning products sold in all major grocery chains in Sweden.

Premium liquorice made in Sweden with influences from Nordic nature of forests, open fields, and the sea.

Everything Fiorelli does is based on our love for Italian food. That is why we will, without any exceptions, only work with food from Italy.

Lakritsroten is Sweden’s leading retailer of liquorice, with both physical stores and e-commerce.

Holy Pop is here to level up your snacking game with flavors that dance on your taste buds and crispiness sensations that keep you coming back for more.

Snaxs Co creates and sells snack products for every craving. Whether you’re in the mood for something salty and crunchy for a cozy Friday night or just want a tasty treat on an ordinary Monday, we’ve got you covered.

Sweet Story is a true challenger in the confectionery category. With innovative impulse products, Sweet Story adds a little more yumminess to everyday life.