Despite the prevailing economic downturn and the challenges facing retail, the retail chain Lakritsroten defied the odds and opened its doors to its largest venture yet at the end of last week. The newly inaugurated store, spanning nearly 100 square meters, is located in the new marketplace at Terminal 5 at Stockholm Arlanda Airport.
Lakritsroten’s new store at Arlanda offers travelers a world filled with licorice and a modern retail experience focusing on quality, craftsmanship, and extraordinary service from trained licorice experts.
Inside the store, travelers will find Sweden’s widest range of licorice, with over 600 items from more than 70 different brands.
“We are very excited to finally open the doors to Lakritsroten’s largest venture yet. This is an important milestone for Lakritsroten as a chain,” says Erik Dahlén, Head of Retail at Evanoff Group, the company that owns the Lakritsroten retail chain.With a strong performance in 2023 behind us, we are very optimistic about the future. We will continue to open new stores in attractive locations with high traffic flows,” concludes Erik Dahlén.
The Arlanda store has been tailored for an international environment while retaining the existing store concept as the basis for both interior design and color choices, creating a familiar ambiance. The store is open every day from 05:00 to 21:00.
“We are delighted to welcome Lakritsroten to Arlanda. Stepping into their world of licorice and experiencing the vibrant modern store will provide travelers who appreciate licorice in all its forms with a wonderful start to their journey,” says Charlotte Ljunggren, Director of Marketing and Sales at Swedavia.
Lakritsroten’s store at Terminal 5, Stockholm Arlanda Airport
Lakritsroten opened its first store in Stockholm in 2007 and currently operates a total of 11 stores in Stockholm, Gothenburg, Malmö, and Uppsala. Since 2018, Lakritsroten has been a part of Evanoff Group.
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For further inquiries or press images, please contact Ken Nygren, Head of Marketing & Assortment at Evanoff Group, by emailing: press@evanoffgroup.se
