Our

business concept

We are an entrepreneurial group of companies with the concept of acquiring, developing and distributing food brands, and the ambition to be a contender in every food sector, with the goal of creating strong brands.

Our

vision

Our vision is to make everyday life more delicious and to be a strong contributing force for good food for everyone.

We will purposefully meet people wherever they are, and inspire them to make the right choices, with the ambition to be present in every Swedish home by 2030.

Our

Core values

Dare

We challenge. We innovate. Every day, we push boundaries because we believe in what we do, and we love doing it.

Grow

Growth is not just about numbers, it’s about people. As our business grows, so do our team, our culture, and our impact.

Change

We don’t need to reinvent the wheel. But we do not wait for tomorrow. We make things happen today. Smarter, faster, better.

NOW!

The time is now. We act decisively, stay grounded in reality, and move with purpose.

Our  team

Dani Evanoff

Dani Evanoff

CEO
Ken Nygren

Ken Nygren

Head of Marketing & Assortment
Victoria Larsson

Victoria Larsson

Order & Office Coordinator
Erika Sjölander

Erika Sjölander

Order & Office Coordinator
Kevin Wang

Kevin Wang

Finance Manager
Astrid Ståhle

Astrid Ståhle

Finance Assistant
Pernilla Tang

Pernilla Tang

Project Manager, Marketing & Brand
Jonas Thelin Rooth

Jonas Thelin Rooth

Key Account Manager
Erik Dahlen

Erik Dahlén

Head of Retail
Thomas Wendel

Thomas Wendel

COO Lakritsroten
Kristina Dahlen

Kristina Dahlén

Visual Merchandiser
Cecilia Larsson

Cecilia Larsson

Retail Coordinator
Aicha Soumaoro

Aicha Soumaoro

Junior Buyer
Alba Adiels

Alba Adiels

Junior Buyer
Daniel Yamazaki

Daniel Yamazaki

Admin & Logistics Manager
Youness Sanana

Youness Sanana

In-store Success Manager

Work

with us?

Growth requires people with talent, great commitment and high capacity. We want to create a workplace where people grow along with the company. Hence, we are looking for people with qualities that can contribute to our co-development.

Send a

speculative application

No suitable vacancies at the moment? We are always on the look out for entrepreneurial companies in the food industry who share our vision and want to join the Evanoff Group to grow together.

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