Evanoff Group develops and invests in companies in the food sector. Its portfolio includes brands such as Paolos and Taylors & Jones. Today, Evanoff Group announces that the company is launching a strategic partnership with Movement to further expand the in-store sales promotion of its portfolio of companies.
“We are very excited to be able to further expand our sales promotion. This strategic partnership with Movement creates the optimal conditions for further expansion, both for Movement and our companies within Evanoff Group. We will multiply our presence in-store and, above all, work with dedicated staff in each product range,” says Dani Evanoff, CEO of Evanoff Group.
The partnership means Movement takes over all sales promotion for the main Paolos and Taylors & Jones ranges in ICA, Coop, Axfood and Bergendahls. The partnership also means that Movement becomes the preferred partner for Evanoff Group’s future acquisitions. Responsibility for sales promotion within the Direct Sales business area remain with Evanoff Group.
“With our extensive experience and deep knowledge of the industry, it actually feels great to be involved and boost popular brands on the market such as Paolos and Taylors & Jones. We feel that Evanoff Group’s expansive plans go hand in hand with our way of working,” says Jennifer Friman, CEO of Movement.
For more information, please contact:
Ken Nygren, Head of Marketing & Brand
ken.nygren (at) evanoffgroup.se | +46 73-751 07 33
Jennifer Friman, VD
jennifer.friman (at) movementgroup.se | +46 70 320 12 12