Sausage makers Taylors & Jones are broadening their product assortment – launching smoked sausages in classic flavours

Sausage makers Taylors & Jones are broadening their product assortment – launching smoked sausages in classic flavours

Sausage makers Taylors & Jones are broadening their product assortment – launching smoked sausages in classic flavours 5369 2779 Evanoff Group

Since the company’s foundation in 2007, Taylors & Jones has manufactured and sold fresh premium sausages. Taste and quality have always been in focus, which has created a loyal customer group of sausage lovers throughout Sweden. The company is now launching a series of smoked sausages for the first time ever.

Since the company’s foundation in 2007, Taylors & Jones has manufactured and sold fresh premium sausages. Taste and quality have always been in focus, which has created a loyal customer group of sausage lovers throughout Sweden. The company is now launching a series of smoked sausages for the first time ever.

“This is a big step for us. After 12 years on the Swedish market, we are ready to launch smoked sausages. We don’t leave anything to chance; quality, craftsmanship, and excellent taste must take their time,” says Gareth Jones, co-founder of Taylors & Jones.

There is a big demand for sausages in Sweden. In Food & Friends’ Food Report 2019 “Sausages with Accompaniments” came in at number 8 on the top list of Swedish people’s everyday dishes. Among families with children, “Sausages with accompaniments” came in at number 6 of the most popular everyday dishes according to the survey.

“Hot dogs by all means, but the fact is that good sausages of high quality can be used for so much more! Both our fresh sausages and our new smoked sausages can have endless variations. You can use sausages for virtually anything, regardless of the cuisine or the meal,” Gareth Jones continues.

Taylors & Jones Product News, week 38/2019 at ICA and Coop:

  • Merguez with paprika, harissa and cumin, 200g.
    Meat content: 92%. Recommended Retail Price: 44.95 ICA Art: 292904. Coop BNR: 65866.
  • Bratwurst with garlic, mustard seeds and black pepper, 300g.
    Meat content: 90%. Recommended Retail Price: 34.95 ICA Art: 292901. Coop BNR: 65868.
  • Kabanos with garlic, crushed cumin and paprika, 200g.
    Meat content: 88%. Recommended Retail Price: 34.95 ICA Art: 292903. Coop BNR: 65864.
  • Chorizo with chili, garlic and cumin, 300g.
    Meat content: 90%. Recommended Retail Price: 34.95 ICA Art: 292902. Coop BNR: 65869.

The sausages are made of Swedish meat from animals born, bred, slaughtered and cut in Sweden.

For more information, interview requests or press material, please contact:

Ken NygrenHead of Marketing & Brand at Evanoff Group, +46 (0)73-751 07 33 or ken.nygren(at)evanoffgroup.se

Evanoff Group AB
Evenemangsgatan 31, 169 79 Solna
info@evanoffgroup.se

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