Evanoff Group is expanding and last week Mikaela Kroon was appointed Product Manager with responsibility for the company’s investment in ethnic food and the brand Taylors & Jones. Mikaela Kroon comes from ICA Gruppen (the ICA Group) where she was the Category and Purchasing Manager.
Last year, the brand Paolos launched 50 Italian products in an exclusive partnership with Coop. The assortment included everything from pasta to olive oil and canned vegetables. One of the more unusual products was Paolos’ San Marzano tomatoes, an exclusive tomato grown on the slopes of Mount Vesuvius, south-east of Naples in southern Italy.
Yesterday Paolos’ San Marzano Tomatoes took home the “Bronze Award” in the category Fruit & Vegetables at this year’s edition of the International Design competition Pentawards.
“It feels great to welcome Mikaela to the Evanoff Group. We must have the industry’s brightest minds in order to compete with the big giants. Mikaela will, with her experience from ICA, her individuality and her drive, play a major role in our continued growth,” says Dani Evanoff, CEO of the Evanoff Group.
Evanoff Group owns and operates several brands in the grocery retail trade, including Paolo Roberto’s food brand Paolos. Before the summer the acquisition of the sausage company Taylors & Jones was presented and shortly thereafter, the news came that Evanoff Group will be introducing a completely new brand, which will be available in supermarkets next year in collaboration with the popular food personality Zeina Mourtada.
For more information, interview requests or press material, please contact:
Ken Nygren, Head of Marketing & Brand at Evanoff Group, +46 (0)73-751 07 33 or ken.nygren(at)evanoffgroup.se