In December 2023, the retail chain Lakritsroten will open its 12th store in Sweden. The establishment at Stockholm Arlanda Airport is located in the new marketplace at Terminal 5 and will be the chain’s largest venture to date.
Lakritsroten’s new store at Arlanda will offer travelers a world full of licorice and a modern retail experience with a focus on quality, craftsmanship, and extraordinary service from trained licorice experts.
“The establishment at Arlanda is Lakritsroten’s biggest investment so far, and we are truly excited to welcome Arlanda’s millions of travelers into our magical licorice world”, says Erik Dahlén, Head of Retail at Evanoff Group, the owner of the Lakritsroten retail chain.
Arlanda is undergoing significant development. A large security checkpoint is being constructed at Terminal 5, and in direct proximity to it, a completely new marketplace is being created, which is the largest commercial undertaking ever at Arlanda. The marketplace will have a Nordic-inspired design and a total commercial area of 11,000 square meters, with Lakritsroten’s store located right after the new duty-free shop.
“There has been a clear demand for more Nordic, Swedish, and local products at the airport, and a licorice store has been on our wish list. Lakritsroten will contribute to a memorable experience for travelers that they want to share with others and relive”, says Charlotte Ljunggren, Director Marketing and Commercial Business Development at Swedavia.
Lakritsroten is Sweden’s largest retail chain specializing in licorice. Lakritsroten stores offer a wide range of licorice for all tastes, with over 600 items from more than 70 different brands. The assortment includes everything from beloved licorice classics to small-batch confectionery, cooking products, literature, beverages, and beauty items – all with licorice as the common denominator.
Lakritsroten opened its first store in Stockholm in 2007 and currently operates 11 stores in Stockholm, Gothenburg, Malmö, and Uppsala. Since 2018, Lakritsroten has been a part of Evanoff Group.
For further inquiries, please contact:
Ken Nygren, Head of Marketing & Assortment at Evanoff Group
press@evanoffgroup.se
Illustration by Daniella Ricci Saccotell, Codesign
